Marketing Resources

Brand Guidelines

Our brand standards celebrate our unique position in higher education. Following these standards allow us to effectively and consistently communicate the value of the College and its brand. To ensure correct and appropriate use of the Mecy College of Health Sciences overall brand including logo, colors, typography, and more, please download our Visual Identity Guide.

View In-Depth Visual Identity Guide

Logo

Quietly sophisticated in its subtlety, this self-contained logo uses abstract shapes to create a recognizable icon that embodies the school’s holistic approach to health sciences.

The Mercy College purple flanks the logomark on either side, while the warm Mercy green symbolizes life and tradition. Reminiscent of a stained-glass window, this logo also brings to mind a set of doors in a hallway leading to more doors — in other words, it represents a wide variety of possibilities and opportunities. Embedded in the design, you’ll see the logo also contains an M for Mercy, an H for health sciences, and the Mercy cross to represent the school’s Catholic heritage.

Color Palette

Purple is the primary color of Mercy College. The light and dark greens can be used as primary accents, and only in conjunction with the Mercy College purple. Dark green should be used sparingly.

An editorial style guide is a set of guidelines for writers and editors. These guidelines include standards for grammar, spelling, sentence structure, and titles.
 

Download Editorial Style Guide

Social media gives Mercy College the opportunity to engage in ongoing conversations with students, faculty, staff, prospective students, and alumni. These guidelines are meant to increase and maximize the brand image of Mercy College's social media presence and encourage a universal voice and style. For additional information on language, logo, and image guidelines, see our visual and editorial guides.

Active Accounts

Facebook

Instagram

LinkedIn

Twitter

YouTube

Hashtags

Alumni

#MCAlumni - Alumni events, etc.
 

Admissions

#CaptJackMarrow - Mercy College's unofficial mascot

#ChartYourCourse - Admissions initiative

#ChartingMyCourse - Admissions initiative
 

Careers

#MercyCollegeCareers - Employment initiatives 
 

Events

#MCSigningDayxx - Annual signing day event for new students (insert two year digits)

#MCgradxx - Graduataion (insert two year digits)

#MCWeekOfWelcomexx - Week of Welcome (insert two year digits)
 

General

#MercyCollegeLife - General campus life