Marketing Resources
The Mercy College of Health Sciences Marketing Department has created branded Mercy College resources for faculty, staff, and students to utilize. Download pre-built Mercy College branded templates, virtual backgrounds, and coloring pages using the tabs below and view our brand guidelines for reference when creating your own Mercy College materials. When you’re finished checking out all of our downloadable materials, scroll down for additional resources, including business cards, employee bios, swag, and more!
Letterhead Templates
- For Print Letterhead (PDF)
- Editable Letterhead Template (Word Doc)
Form Templates
Flyer Templates
PowerPoint Templates
Brand Guidelines
Our brand standards celebrate our unique position in higher education. Following these standards allow us to effectively and consistently communicate the value of the College and its brand. To ensure correct and appropriate use of the Mercy College of Health Sciences overall brand including logo, colors, typography, and more, please download our Visual Identity Guide.
View In-Depth Visual Identity Guide
Color Palette
Purple is the primary color of Mercy College. The light and dark greens can be used as primary accents, and only in conjunction with the Mercy College purple. Dark green should be used sparingly.
Logo
Quietly sophisticated in its subtlety, this self-contained logo uses abstract shapes to create a recognizable icon that embodies the school’s holistic approach to health sciences.
The Mercy College purple flanks the logomark on either side, while the warm Mercy green symbolizes life and tradition. Reminiscent of a stained-glass window, this logo also brings to mind a set of doors in a hallway leading to more doors — in other words, it represents a wide variety of possibilities and opportunities. Embedded in the design, you’ll see the logo also contains an M for Mercy, an H for health sciences, and the Mercy cross to represent the school’s Catholic heritage.
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Primary Logo The primary logo is the preferred logo to be used. This applies to publications, websites social media, digital advertising, apparel, promotional materials, and all other collateral. Minimum size should never be smaller than 1.5” wide. |
Horizontal Logo The horizontal logo is for limited use and is only to be used when the available space necessitates a horizontally oriented logo. Minimum size should never be smaller than 1.75” wide. |
Mark/Icon Only The icon, or mark, of the logo is for limited use by the Marketing Department. The mark is not to be used alone without prior permission from one of the brand management resources. Minimum print size is 0.5” |
College Seal The seal is restricted to presidential materials and official college documents, such as certificates and diplomas. The seal should never be used behind text or over photographs. Minimum print size is 1.25” |
An editorial style guide is a set of guidelines for writers and editors. These guidelines include standards for grammar, spelling, sentence structure, and titles.
Social media gives Mercy College the opportunity to engage in ongoing conversations with students, faculty, staff, prospective students, and alumni. These guidelines are meant to increase and maximize the brand image of Mercy College’s social media presence and encourage a universal voice and style. For additional information on language, logo, and image guidelines, see our visual and editorial guides.
Active Accounts
Hashtags
- Alumni: #MCAlumni – Alumni events, etc.
- Admissions:#ChartYourCourse – Admissions initiative
#ChartingMyCourse – Admissions initiative - Careers: #MercyCollegeCareers – Employment initiatives
- Events: #MCSigningDayxx – Annual signing day event for new students (insert two year digits)
#MCgradxx – Graduation (insert two year digits)
#MCWeekOfWelcomexx – Week of Welcome (insert two year digits) - General: #MercyCollegeLife – General campus life
Letterhead Templates
- For Print Letterhead (PDF)
- Editable Letterhead Template (Word Doc)
Form Templates
Flyer Templates
PowerPoint Templates
Brand Guidelines
Our brand standards celebrate our unique position in higher education. Following these standards allow us to effectively and consistently communicate the value of the College and its brand. To ensure correct and appropriate use of the Mercy College of Health Sciences overall brand including logo, colors, typography, and more, please download our Visual Identity Guide.
View In-Depth Visual Identity Guide
Color Palette
Purple is the primary color of Mercy College. The light and dark greens can be used as primary accents, and only in conjunction with the Mercy College purple. Dark green should be used sparingly.
Logo
Quietly sophisticated in its subtlety, this self-contained logo uses abstract shapes to create a recognizable icon that embodies the school’s holistic approach to health sciences.
The Mercy College purple flanks the logomark on either side, while the warm Mercy green symbolizes life and tradition. Reminiscent of a stained-glass window, this logo also brings to mind a set of doors in a hallway leading to more doors — in other words, it represents a wide variety of possibilities and opportunities. Embedded in the design, you’ll see the logo also contains an M for Mercy, an H for health sciences, and the Mercy cross to represent the school’s Catholic heritage.
|
Primary Logo The primary logo is the preferred logo to be used. This applies to publications, websites social media, digital advertising, apparel, promotional materials, and all other collateral. Minimum size should never be smaller than 1.5” wide. |
Horizontal Logo The horizontal logo is for limited use and is only to be used when the available space necessitates a horizontally oriented logo. Minimum size should never be smaller than 1.75” wide. |
|
Mark/Icon Only The icon, or mark, of the logo is for limited use by the Marketing Department. The mark is not to be used alone without prior permission from one of the brand management resources. Minimum print size is 0.5” |
College Seal The seal is restricted to presidential materials and official college documents, such as certificates and diplomas. The seal should never be used behind text or over photographs. Minimum print size is 1.25” |
An editorial style guide is a set of guidelines for writers and editors. These guidelines include standards for grammar, spelling, sentence structure, and titles.
Social media gives Mercy College the opportunity to engage in ongoing conversations with students, faculty, staff, prospective students, and alumni. These guidelines are meant to increase and maximize the brand image of Mercy College’s social media presence and encourage a universal voice and style. For additional information on language, logo, and image guidelines, see our visual and editorial guides.
Active Accounts
Hashtags
- Alumni: #MCAlumni – Alumni events, etc.
- Admissions:#ChartYourCourse – Admissions initiative
#ChartingMyCourse – Admissions initiative - Careers: #MercyCollegeCareers – Employment initiatives
- Events: #MCSigningDayxx – Annual signing day event for new students (insert two year digits)
#MCgradxx – Graduation (insert two year digits)
#MCWeekOfWelcomexx – Week of Welcome (insert two year digits) - General: #MercyCollegeLife – General campus life
MARKETING REQUESTS
Business Cards
Mercy College business cards can be ordered via the form button below. Please note: Marketing does not order these. This task is completed through the enrollment department admin.
Projects
Please use the Marketing Project Request form to request all projects through the Marketing Department. Please note: Requested turn-around time is not guaranteed and priority of projects is determined by several factors.
SWAG Item(s)
Swag items are typically offered at a quantity of 10 or less on an occasional basis as marketing items are budgeted for enrollment and admissions purposes. If you are seeking a large number of swag items, marketing will assist you with finding swag items to purchase from your department’s allocated budget.
Digital
Assistance
Employee Web Bio
Submitting your bio info for the website directory is optional for all faculty & staff. Bio pages are updated as project load allows.
Email Signature Directions
View step-by-step directions on how to create your Mercy College branded email signature for gmail.
